Android Vs iOS: Which One Should
Stimulating your brand image lies between two market leaders i.e. Android and iOS. As we live during a world where technology adoption is enlarging on a gentle basis and user diversion may be a common divisor. So, before implementing a custom app idea, it’s crucial for enterprises to form a better and efficient decision considering their unique business domain, targeted audience, and geo-locations they’re getting to launch, and more.
As we cannot deny the rising use of mobile phones and continuously uplifting selling activities using mobile devices. In recent years, the increasing utilization of mobile devices where everything is administered leveraging mobile apps from ensuring shopping to booking a meeting to creating online transactions compelled every business to deploy an upscale navigational app.
Below figure demonstrates the increasing number of users in recent years:
Now, the question arises which platform should be chosen to deploy an app for better business exposure and to drive productivity. To work out so, many facts encounter as per your distinct business nature, user base, the merchandise you affect, and more. So, let’s derive a comparison android vs ios.
Market Share
When we mention market share, Android has been the main player worldwide since the year 2016. As per Statista – within the year 2019, Android got success in gaining 87% of the market share whereas iOS could hold 13% of the market share across the worldwide geo-locations.
Since iOS is manufactured by Apple Inc. – an enormous brand and this is often the rationale why it holds more market price and pricing variation. When it involves Android, it’s manufactured by variety of market players from small scale to large scale. Thereby, the Android market is already crammed with the large competition itself and this thing impacted its app market too.
According to Statista, within the 3rd quarter of the year 2019, the gross sales within the Google Play Store was $7.7 billion whereas, on App Store, users spent $54.2 billion in terms of in-app purchases, subscriptions, and other premium usages.
Audience
Before deploying an app, you would like to gauge your audience, the top goal of your app to achieve, and therefore the sort of audience ideal for your business. Perform essential research to make sure your app success and for doing so various parameters happen such as:
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•iOS users tend to be more opulent and earn 40% quite Android users.
•Women are more likely to possess iPhones than Android phones.
•iOS users may have higher educational backgrounds and have a tendency to be in managerial positions.
•Apple users seem more engaged with their iOS devices and spend more quality time on apps.
•Since iOS users are found on higher profiles hence, they like online shopping using apps as within the lack of your time.
Thus, all you would like to make a decision whether you’re approaching the upper class of individuals or upper to lower bourgeoisie as people from the middle-income group are more likely to shop for Android phones. So, if you’re handling premium products then, you ought to accompany iOS and if you think that your products and services are budget-friendly you’re willing to cater to using the mobile apps, Android apps might be a better decision for your business.
Demographics
The regions you’re willing to focus on together with your app can assist you make a better choice. If you’re targeting the worldwide audience, then you would like to perform micro research also. If you’re getting to target your audience in smaller geographical locations, then evaluate and confirm you’re deploying an app for the platform which is usually used over there.
Smaller income group countries like European, South American, African, and Asian countries are presumably to prefer Android devices and thus, you would like to develop an Android app for such user groups. On the opposite hand, certain countries with higher income levels encompassing the US, UK, and Australia prefer iOS. So, supported your targeted demographics, you’ll eternally make a productive choice.
Targeted User Base
It’s very crucial to understand which sort, category, or level of audience you’re intended to focus on together with your app. If you recognize your audience beforehand, half your milestone is achieved. Perform deep analysis and confirm whether you’re intended to supply your range of products to the upper income group of individuals or middle-income groups.
Usually, users from middle-income group levels are more likely to shop for Android devices and users holding higher educational backgrounds with higher income levels like better to invest in iOS. So, evaluate your product pricing and targeted buyers then make a far better decision to accumulate your end-to-end app goals.
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Deployment Complexity
When it involves publishing your app, the app store consumes 24 to 48 hours which is already simplified as earlier iOS wont to take even quite every week just to publish your app on the app store. Still, Android is more simplified than iOS because it takes a few of hours and therefore the utmost 24-hours. Besides, iOS allows quality apps to publish on the app store, so your app must be quality embedded. On the opposite hand, Android accepts even quality-compromised apps also.
Now, pricing variation comes ahead between both. For iOS apps, you’ve got to pay more price i.e. $99 per annum while publishing your app on the app store whereas Android ensures cost-effective deals during this term as you’re required to pay just $25 as a lifetime payment.
Time & Cost It Takes
Behind the deployment of any app whether for iOS platform or Android platform, a bulk of efforts are invested from the top of designers, developers, testers, quality experts, and more. It manifolds several tactics to make sure quality app delivery while imbibing the capabilities of engaging users and driving scalable results.
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So, when it’s about time and price involvement, iOS takes longer & effort compared with Android. IOS apps are required to be designed, developed, and tested to make sure smoother running and rich navigation across iOS devices. Android takes rest during this case as these apps are needed to be tested for one device. Thereby, the pricing factor goes accordingly.
Besides, the costing of the project also lies within the complexity of the Android or iOS development you avail of. Still, you’re curious to understand the payment investment, then able to invest $20 per hour onwards. Obligatory your specific or customized requirements, your iOS or Android development cost may vary. To understand more, techno-experts at NextGen Solutions can eternally assist you.
The Final Battle
Well, it’s tough to form a choice between both these app development market players as both the platforms accompany advantages and disadvantages. So, it’s your task to seek out the one supported the above factors mentioned which one will offer you more advantages and therefore the least drawbacks.
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While making an app deployment decision, both the platforms are unbeatable in their own terms. All you would like to gauge and analyze which one would be an optimum deal for your business to interact the proper audience and acquire profitable outcomes. Thus, perform crucial research then reach on a final judgment. Rest you’ll always take recourse of NextGen Solutions – a trusted leading edge mobile app development company.
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